Samenvatting

Sensata is major manufacture of sensors and controls, operates worldwide and has its production facilities in low cost areas such as China and Korea. The total revenue is 1.5 billion USD, with the major contribution of America's market. The EMEA business unit is located in the Netherlands and employs around 300 people. Sensata's products are mission critical products, for energy reducing and safety reasons. They sense and regulate temperature, performing thermal management funstion. In order to successfully compete on the market, it is very important to understand current market trends and developments, identify customer needs, decide where to focus in current and future market environment and what portfolio company needs in order to enter those markets.