Persuasive by Design
a Model and Toolkit for Designing Evidence-based InterventionsPersuasive by Design
a Model and Toolkit for Designing Evidence-based InterventionsSamenvatting
Despite increased interest in applying psychological theory to the practice of designing behavioral change interventions, design professionals often lack adequate knowledge and resources to do so. In this paper, we present a tool to help professionals in the creative industries design evidence-based health interventions, the Persuasive by Design model. This paper describes the contents and application of the model as well as plans for further development and testing.
Organisatie | Hogeschool Utrecht |
Afdeling | Kenniscentrum Communicatie en Journalistiek |
Kenniscentrum Digital Business & Media | |
Lectoraat | Communicatie in Digitale Transitie |
Gepubliceerd in | Conference proceedings Chi Sparks, Den Haag, Vol. 2014, Pagina's: 74-77 |
Datum | 2015-09-23 |
Type | Conferentiebijdrage |
Taal | Engels |