Samenvatting

Video is everywhere. With YouTube becoming one of the biggest social media websites and the explosion of viral video, it has become a very important factor for big brands. With millions and millions of people dancing to ‘Gangnam Style’ and everyone humming ‘Dumb Ways to Die’, video really is able to help promote brands in a fun and original way. 'Nice and Serious' green-lighted a project about video and storytelling as long as a sustainable message would be sent across. This is why this thesis will be aimed around London cycling. In this thesis the subject of London cycling and video will be made clear to you. And hopefully after reading this you’ll completely understand why the ‘get on your bike and ride’ (the final product) video looks the way it does now. Of course this thesis can be used as an insight on how to work with video as well. It’s made to produce a good video, with in this case, the subject cycling in London. But the insight in video can be used for multiple projects. Video is more than just some shots, an idea and actors. It’s a way of storytelling, which can be done in multiple ways, but if you want a successful and maybe even viral video, there’s much more to it. Video is complicated and there’s a lot more to it than most companies and people would think…