Samenvatting

This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction.
The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized processes, impacting client satisfaction and operational efficiency.
The key findings of the research indicate moderate client satisfaction with the existing SEO services at Vieeye Digital Marketing Agency. Survey results highlighted the need for clearer communication and more consistent updates on project progress and outcomes. Interviews with the management team and staff revealed significant operational challenges, including the absence of a standardized workflow and communication issues between in-house staff and freelancers, which have led to inefficiencies and inconsistencies in service delivery. Additionally, clients reported dissatisfaction with the current billing process due to a lack of transparency, resulting in frustration and, in some instances, loss of business.
The integration of tools such as Jira and Looker is expected to improve workflow efficiency and project management. Jira will help standardize workflows, while Looker will enhance data analysis and reporting capabilities.
The recommendations for improving the SEO services at Vieeye Digital Marketing Agency include the development of clear and consistent workflows for all SEO-related tasks, incorporating detailed procedures and guidelines to ensure uniformity and efficiency. Enhanced communication strategies are also necessary, involving the implementation of structured communication protocols to improve clarity and transparency among the in-house team, freelancers, and clients. This strategy should include regular updates, detailed reports, and clear billing practices. A comprehensive framework within Jira should be established to manage all SEO tasks, ensuring that all tasks are tracked, deadlines are met, and responsibilities are clearly defined. Additionally, a standardized presentation template should be created to communicate SEO processes, steps, and pricing to clients, thereby setting clear expectations and improving transparency. Finally, a Looker dashboard should be developed to monitor and audit SEO project performance, tracking key performance indicators (KPIs) such as keyword rankings, organic traffic, and conversion rates.
Implementing these recommendations will enable Vieeye Digital Marketing Agency to overcome the challenges associated with outsourced SEO services, improve operational efficiency, enhance client satisfaction, and drive sustainable business growth. The research methods employed were thorough and reliable, providing a solid foundation for strategic decision-making and ensuring that the proposed solutions are both feasible and effective.