This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction. The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized …

Ridershouse BV is in 2007 opgericht door Ellen van Asselt en is gevestigd in Lemelerveld. Het bedrijf richt zich op het hogere segment van de paardensector en verkoopt hoogstaande paardrijkleding van Italiaanse kwaliteitsmerken. In reactie op de COVID-19-pandemie richtte Ridershouse de website “Jods …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

Design/methodology Organisations are digitising the customer journey at a fast pace but have no idea what the effects of digitisation will be on customer experience and customer relationships. This paper describes two studies on digitisation in customer contact and the effects on customer experience …

B4B is a multi-year, multi-stakeholder project focused on developing methods to harness big data from smart meters, building management systems and the Internet of Things devices, to reduce energy consumption, increase comfort, respond flexibly to user behaviour and local energy supply and demand, and …

The Sport Empowers Disabled Youth 2 (SEDY2) project encourages inclusion and equal opportunities in sport for youth with a disability by raising their sports and exercise participation in inclusive settings. One of the aspects found on the meaning of inclusion in sport is that children and young people …

The technological change during the last years changed the way of working in many industries. The use of online marketing became more important because many people can be reached effectively, independent of the place and time of destination. Sweden is a developed and forward-looking country where 96% …