Samenvatting

The research ‘Increasing Khaya Volunteer Projects’ revenue by means of product diversification’ has been conducted, in order for Khaya Volunteer Projects (Khaya) to determine if they can increase revenue and by this ensure its existence in the future.
It is therefore that the follow research question has been constructed;
‘To what extent does Khaya Volunteer Projects need to take action in meeting the volunteers' needs and wishes for add-on products, to ensure that in the future Khaya Volunteer Projects will keep attracting international volunteers, to further increase its revenue?’
In order to answer this main research question and the sub research questions, several forms of research were conducted. Firstly, theory about this research has been closer examined, to outline the theoretic side of this research. Secondly, a survey has been conducted, to determine if volunteers would be interested in the offering of add-on products by Khaya. Thirdly, desk research has also taken place in order to analyse the four closest competitors of Khaya, named by the owner of Khaya. In addition to this, SWOT and PESTEL analyses were made to learn about Khaya’s current position. Lastly more field research was operated to find out more about the competitors.
The results of these conducted researches present that the volunteers are interested in additional products from Khaya. However the outcome of the competitor research demonstrates that Khaya would do better if they would outsource these additional products and possibly acquire new partnerships or improve old ones. If Khaya would be able to do so, then it would benefit Khaya with improved commission percentages, which would lead to higher revenue. In addition to this, Khaya’s volunteers would benefit from the additional products, which could have discounts.