Samenvatting

On the internet we enjoy a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others. The internet has become a social software platform sailing under the Web 2.0 flag, creating revolutionary changes along the way: the individual, the end-user, comes first and can benefit optimally from an environment which has the following keywords: radically user-oriented, de-centralized, collective and massive. An environment in which each participant not only listens, but can also make his own voice heard: the Social Web.