Samenvatting

As tourism continues to shape Amsterdam and grows above pre-pandemic tourism arrivals, it is crucial to assess how locals experience these developments – both positively and negatively. This report provides insights into how the perceptions, experiences, concerns and thoughts of Amsterdam’s residents regarding incoming tourism and tourism management have evolved from 2018 to 2025. The study found that Amsterdam’s residents do not oppose tourism per se. Rather, they call for a more thoughtful and balanced approach. The city’s ability to sustain tourism in the long term depends on its commitment to preserving cultural authenticity, ensuring a high quality of life for residents, and empowering communities to help shape tourism’s future. The path forward must prioritize responsible growth, where tourism is managed proactively and inclusively. In doing so, Amsterdam can remain both a vibrant place to live and an inspiring destination to visit.