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RFID in Retail: New approaches, new viewpoints

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RFID in Retail: New approaches, new viewpoints

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Samenvatting

RFID technology is a promising technology currently finding its way into the field of customer interaction strategy, supply chain accuracy and inventory management. Primarily, RFID tags are seen as substitutes of traditional barcodes, yet they can add a lot of value and functionality. Where barcodes require a scanning device to be placed directly in front of the tag to be read, RFID tag readers are able to scan all tags that are in the proximity of the scanner . The next difference is that whereas barcodes usually are the same for all articles of the of the same type (i.e. a jar of peanut butter of brand x), RFID tags will be unique for each individual product occurrence. This opens up the possibility of tracking the entire history of a specific occurrence of a product. Moreover, due to the nature of the scanning technology, it suddenly becomes achievable for manufacturers to track individual products through all stages of production and base inventory management and front office planning on real-time data at item level from production facilities.

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OrganisatieHogeschool Inholland
LectoraatDigital World
Gepubliceerd inEuropean Retail Digest
Datum2008-02-01
TypeArtikel
ISSN1352-9633
TaalEngels

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