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Getting away with exit

the role of strategic communication

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Getting away with exit

the role of strategic communication

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Samenvatting

Strategic communication includes all messages and activities across the levels of war in order to affect target audiences and to encourage certain behaviour. It can be divided into a horizontal way, the way the messages and activities are crafted and sent to touch the public, and a vertical way, the way to ensure that all levels in an organsation speak with one voice. Strategic communication in inevitably related to exit strategy. During every military operation the constituency of a western democratic nation requires to be informed about the undertaking, from beginning till the end. In the case of Opertation TELIC, the British participation in Operration Iraqi Freedom in 2003, the strategic communication was lacking in vision and synchronisation. It was fragmented and seriously discord. Due to struggles of Operation TELIC, the Britisc public lost its trust in its government.

OrganisatieNederlandse Defensie Academie
Gepubliceerd inNetherlands Annual Review of Military Studies 2015. The Dilemma of Leaving: Political and Military Exit Strategies / Jörg Noll, Daan van den Wollenberg, Frans Osinga, Georg Frerks, Irene van Kemenade editors T.M.C. Asser Press / Springer, The Hague, Pagina's: 161-191
Jaar2016
TypeBoekdeel
ISBN9789462650770
TaalEngels

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