Much has been written on differences and similarities of B2B sales and procurement professionals. Sometimes these two types seem to come from two different planets, but then we hear talk of synergies and the need to cooperate more closely. Let’s first discuss the “Women Are from Venus; Men Are from Mars” …

Hoe kan de communicatieprofessional omgaan met de waardering van feiten en emoties? Volgens Yale-professor Dan Kahan zijn mensen van alle rangen en standen steeds meer geneigd hun eigen feiten te selecteren, juist nu ze zo voor het grijpen liggen. Het ordenen van feiten volstaat steeds minder om een …

The dissertation at hand intents to analyze how public diplomacy can be used by Romania to improve the image of the European Union in the Republic of Moldova. Romania represents the biggest ally of the Republic of Moldova due to the historical, cultural and linguistic bonds between them. The disappointment …

From the publisher: "Background: The introduction of whole new foods in a population may lead to sensitization and food allergy. This constitutes a potential public health problem and a challenge to risk assessors and managers as the existing understanding of the pathophysiological processes and the …

This paper examines the changing understanding of corporate social responsibility (CSR) by looking at three aspects: the growing public demands regarding corporate behaviour, the role of government in “promoting” or “requesting” the socially responsible corporate behaviour, and the attempts of business …

Sowing the “SEEDS” of excellent performance: developing and implementing a profile of competence characteristics for the “excellent” communication professional.Presentation at the Annual Congress of the European Public Relations Education and Research Association, Groningen. September 29th - October …

The 18th Annual Congress 2016 of the European Public Relations Education and Research Association "How strategic communication shapes value and innovation in society: Let’s Talk Society" http://www.euprera2016.nl/

Leading Interdisciplinary ConferenceThe Biennial Conference is the leading interdisciplinary conference on regulation and regulatory governance held in Europe, attracting researchers from all over the globe working in a wide range of disciplines including political science, law, accounting, business, …

Engaging people through local initiatives: a discourse analysis on sustainable energy.Sustainable energy forms are seen as one viable answer to reduce global warming. Most countries are in fact struggling to reduce greenhouse gases emissions based on the premise that global warming is caused by man-made …

‘Wake up and smell the…’: a discourse analysis on bio digestion in The Netherlands. Against the backdrop of the energy sustainability objectives of 2020, a growing number of projects to generate clean energy are being initiated. However, such initiatives often meet resistance of local governments and …