Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

Notitie ten behoeve van het Regionaal Overleg Impact Ondernemen met aanbevelingen en actieplan om impact ondernemen en impactvol inkopen in de regio te versterken.

While consumers have become increasingly aware of the need for sustainability in fashion, many do not translate their intention to purchase sustainable fashion into actual behavior. Insights can be gained from those who have successfully transitioned from intention to behavior (i.e., experienced sustainable …

Despite the importance of sustainable fashion consumption, sustainable fashion retailers capture only a small segment of the overall fashion market. While existing research has thoroughly examined consumer drivers of purchasing sustainable fashion, little is known about how retailers perceive these drivers …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

The circular economy (CE) is heralded as reducing material use and emissions while providing more jobs and growth. We explored this narrative in a series of expert workshops, basing ourselves on theories, methods and findings from science fields such as global environmental input-output analysis, business …

Het onderzoeksproject richt zich op een cruciaal probleem in de voedingsindustrie: het al dan niet opnemen van veganistisch etikettering van producten, beïnvloed door onzekerheden over de voordelen en risico's ervan en effect op aankoopbeslissingen van consumenten. In het onderzoek wordt onderzocht in …

The report explores Dutch consumers' perceptions of the Nutri-Score system, focusing on awareness, behavioral changes, and understanding of nutritional quality. While 92% are aware of Nutri-Score, usage during purchases remains low, with only 9.6% citing it as a main factor. Demographic factors, such …