[ENG] Audience reactions such as “Oh, doom is coming” reveal the emotional weight of eco-anxiety and highlight the need for approaches that go beyond fear. During the first year of understanding eco-anxiety, I explored how eco-anxiety manifests in daily life and how it shapes collective processes within …

This thesis focuses on the design and development of an emotion-evoking humanoid creature design for Morpheus Labs, to facilitate the creation of a horror VR experience in Unreal Engine 5. The project focuses on the client’s lack of knowledge about creating an effective and emotionally impactful design, …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

The visual portrayal of tragic events in news media has been widely debated. While some scholars advocate for the occasional use of graphic imagery, others support the exclusive publication of nongraphic or sanitized images to shield the audience. To address this controversy, ample research has focused …

Audience feedback has become increasingly important for cultural organizations in evaluating their activities and shaping future programming. Moreover, competing for funds requires more and more accounting and reporting social and cultural impact. However, how can the intangible impact of cultural projects …

There has been limited adoption of Immersive Journalism (IJ) by the audience; simultaneously, the audience’s perspective is rarely considered in the production and research of IJ. At this point, however, it is crucial to incorporate an audience perspective to identify potentially unintended effects of …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

In the last years we have observed a growing interest in the use of gamification approaches for climate change education. While most practices are related to digital gaming, there is a new trend which is still academically unexplored: escape rooms. The main objective of this paper is to serve as an initial …

From the early 2000s onward the Netherlands has witnessed unexpected and unprecedented polarization. Right-wing populist activism challenged the right of newcomers to belong in Dutch society. Coinciding with this populist swing, participatory media (web communities such as Marokko.nl, blog sites such …