Business model innovation is essential to drive the systemic change required for a new economy. The Sustainable Development Goals (SDGs) provide focus and direction towards this transition. For companies in the agriculture and horticulture sectors, SDG 12, Responsible Consumption and Production, is …

Veel bedrijven in de maakindustrie merken dat het steeds moeilijker wordt om te concurreren op onderscheidende productkwaliteit of de laagste prijs. Klanten worden steeds veeleisender, de markt transparanter en een onderscheidend concurrentievoordeel wordt daardoor steeds meer afhankelijk van de mate …

Context: Rapid developments and adoption of machine learning-based software solutions have enabled novel ways to tackle our societal problems. The ongoing digital transformation has led to the incorporation of these software solutions in just about every application domain. Software architecture for …

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

New academic paper out on the ARCfieldLAB project

Eindrapportage van het onderzoek naar de inzet van systemen met cobots voor complexe (high-tech) assemblage toepassingen. Onderdeel van het project: Cobots voor High-tech Assemblage Toepassingen (CHAT).

Presented as part of the National XR Day, this contribution aims to involve academia in exploring how XR technologies can foster social connectedness in increasingly individualized digital environments.

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …