This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Designing for interactivity for audience engagement in journalistic narratives is a new practice that emerged after The New York Times’ success with Snow Fall in 2012. Journalists have begun collaborating with designers in interdisciplinary teams to design these interactive narratives. Few studies describe …

This thesis focuses on enhancing Reveal, a philosophical party game app by HUMAN, designed to foster engaging philosophical discussions among young adults aged 20-30. The study aimed to improve Revealandapos;s Party Mode to boost user enjoyment and engagement. A combination of A/B testing, iterative …

This research investigates the integration of Mixed Reality (MR) and local multiplayer functionalities in training simulations to enhance realism and immersion, thereby improving learning outcomes for students. The study addresses three primary sub-questions: examining the effects of local multiplayer …

This text reflects on the recent Landscape Makers Congress co-organised by Studio Inscape as a design intervention seeking to re-politicise the South-Western Delta region (SWD) of the Netherlands. Like many coastal regions around the world, the Dutch coast (including the SWD) is facing serious challenges …

Innovations in digital storytelling techniques have spurred on the development of new journalistic and audience practices. The production processes of interactive and immersive journalistic narratives are highly technological and require specialist knowledge of both journalism and design, and require …

Aging is associated with a decline in the ability to carry out daily tasks. Physical activity can delay or diminish the decline and increase the ability of older adults to live independently at home. Performing home-based exercises can help older adults achieve the recommended levels of physical activity. …

Recommendation systems, recommenders in short, selecting and filtering content are widely used by companies in order to provide suggestions for items to users. These ‘items’ range from songs (e.g., Spotify), series (e.g., Netflix), and movies (e.g., YouTube) to messages (e.g., Facebook), job vacancies …

Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …

Skyler White is a protagonist in the top-ranking television series Breaking Bad. She is also one of the most hated characters on television. This paper focuses on how the character of Skyler and Anna Gunn – the actor that plays her – are turned into a ‘composite celebrity’ in audience discussions. This …