For designers, materials and production processes are crucial to the creation and quality of products like tablecloth and clay jars. Nowadays, utilitarian objects are mass- produced, far away. This contributes to environmental degradation, ecological imbalance and a loss of crafts and knowledge. To understand …

This research explores how a heritage-driven, craftsmanship-oriented aesthetic can be effectively translate into digital fashion while retaining its original value. It explores the challenge of simulating traditional techniques in digital garments, focusing on the role of digital technologies such as …

This study aims to define the concept of craftsmanship from the perspective of craft chocolate makers and explore how their understanding of craftsmanship is reflected in their organizational practices and the scaling of their businesses. The research is motivated by the desire of craft chocolate makers …

This project challenges traditional cognition-based research methods. While informative, they do not fully capture the complexity of economic transformation. This hinders our ability to support regenerative entrepreneurs in their journey toward a fair and sustainable economy. At AUAS Centre for Economic …

Research Problem: Teaching composition has evolved from focusing on traditional craftsmanship to a more open approach. The shift in teaching methodology emphasises developing personal musical language alongside technical skills, challenging the traditional notion of mastering specific techniques first. …

Ad creativity, based on the originality, meaningfulness, and craftsmanship of a brand message, is widely studied as an important mechanism of advertising success. These studies are based on practitioners’ and consumers’ creativity assessments. The purpose of this study is to evaluate the creativity assessments …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

We report research into the evolvement of a hybrid learning environment where education, companies and government successfully cooperate. This hybrid learning environment—one of the latest inventions in curriculum design—is special because it was neither intended nor planned by the parties involved. …

By making fashion with data as a material, we believe that we can critically create for everyone; no matter what shape,size or color. Data is the key to personalized fashion as it empowers and enables individuality yet retains the social potential of fashion. Fashion has believed for centuries that clothes …