This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

One of the most significant changes with regard to the use of internet is the transformation of passive information users into active actors, who increasingly create the content of the ¨World Wide Web¨ (WWW) themselves. Along with these changes, the economic impact of established media declines and experts …

It is often said that European companies must stop trying to compete on price and concentrate more on developing products and services that offer customers and users a high level of added value. Design is an indispensable tool for such development and innovation, and this is why the findings of this …

Landmines are explosive remnants of war that remain active long after the conflict has ended. Explosion can be triggered easily by human input and its consequences can be devastating. Landmines don't discriminate between soldiers and civilians. Once laid on the ground, they pose immediate threat for …

In traditional marketing advertising is part of product promotion, one of the four P's of marketing. In the 20th century media channels such as papers and magazines, and later on radio and television, were used to distribute and broadcast advertisements in order to create product and brand awareness …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

One needs three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. (Graham, 2005) Five …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

This thesis is concerned with the ingredient branding of the Bluetooth brand. Chapter one and two of this thesis contain the introduction to the Bluetooth Special Interest Group - an owner of the Bluetooth brand and the Bluetooth wireless technology. Furthermore, it evaluates the Bluetooth brand knowledge …

In 2005,one of Schering-Plough's core products- Clarityne was approved by the Chinese State Food Drugs Administration (SDFA) from prescription pharmaceutical to OTC drug in the Chinese market.Together with the increasing awareness of health care of the Chinese citizens, it gave a great chance to Schering-Plough …