Overview of main changes in the marketing landscape and current focus of marketing. Presentation in Master Interdisciplinary Business Professional

Companies use crowdsourcing to solve specific problems or to search for innovation. By using open innovation platforms, where community members propose ideas, companies can better serve customer needs. So far, it remains unclear which factors influence idea implementation in crowd sourcing context. With …

Bankrupting Nature: Denying our Planetary Boundaries by Andres Wijkman and Johan Rockström emerges from the original report of The Club of Rome’s The Limits to Growth authored by Meadows and colleagues in 1972. This book demonstrates that an economy built on the …

We zitten momenteel in een transitie-periode waarin we van een lineaire economie op basis van bestaande business modellen gericht op economische waarde maximalisatie toegaan naar een circulaire economie, waar business modellen streven naar waarde behoud. De volgende stap is de overgang naar een regeneratieve …

There is mounting evidence that efforts to mitigate the adverse effects of human activity on climate and biodiversity have so far been unsuccessful. Explanations for this failure point to a number of factors discussed in this article. While acknowledging cognitive dissonance as a significant contributing …

Hoe staan de negen gemeenten in het hart van het aardbevingsgebied in Noord-Groningen er voor? De Economic Board Groningen (EBG) liet economen van Hanzehogeschool Groningen en de Rijksuniversiteit Groningen er onderzoek naar doen. ​De Economic Board Groningen wil weten welke effecten het programma van …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …

This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

De belangrijkste aanleiding voor dit onderzoek is dat de begrote verkoopaantallen van de Nissan Micra in Nederland niet gehaald zijn. Op het moment van schrijven is er bijna een jaar voorbij sinds de verkoopstart van de nieuwe Nissan Micra. Product Marketing Manager Jochem Simons constateert een negatievere …