Inducement This research is written for CBTC. CBTC is a trading company which will soon expand their business with an online flower shop. The online flower shop will be a new competitor in the online floral industry of Shanghai. In order to succeed, CBTC wants to gain a strong and distinct market …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

The dairy sector in the Netherlands aims for a 30% increase in efficiency and 30% carbon dioxide emission reduction compared to the reference year of 1990, and a 20% share of renewable energy, all by the year 2020. Anaerobic Digestion (AD) can play a substantial role in achieving these aims. However, …

Effectiveness of stakeholders’ engagement strategies – the case of Dutch oil and gas exploration industry

In juni 2016 heeft het Britse volk gestemd in een referendum om de Europese Unie (EU) te verlaten. Dit wordt de Brexit genoemd. De Brexit zal gevolgen hebben voor de handels- en politieke relatie tussen de EU en Groot-Brittannië. Er vier scenario’s mogelijk als uitkomst van de Brexit onderhandelingen. …

Campsite Zonneweelde is a medium-sized campsite that is located in Nieuwvliet, in the region of Zeeuws-Vlaanderen, the Netherlands. The family company was found in 2001 by the Basting family. In 2009, the campsite was bought by the current owners Martin Basting and Maaike Basting and has been growing …

This report aims at sharing knowledge relevant for sustainabili- ty-oriented studies and actions in the Dutch apparel sector, with a focus on clothing volumes. The apparel industry is said to be one of the most polluting at a global level; however, we nd that dis- cussions of its environmental challenges …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

KLM Royal Dutch Airlines has been a forerunner of the airline industry since 1919. As the oldest operating airline to date, the company aims to become innovators of today. This paper proposes an addition to the KLM transformation projects: Moving Your World, The Digital Transformation, and The KLM Real …