This study is commissioned by OCLC to research the interest of customers of OCLC in hosted services. OCLC is a worldwide organisation that provides software and services to libraries in 170 countries. Libraries use these management systems to optimize their workflow. OCLC endeavours to satisfy the needs …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

An analysis of early Phase III European allowance markets in terms of returns and profitability, as well as a comparison to related markets - power, gas, equities of related companies in order to make a conclusion on which market provides the most profitable investment option

The topic of this thesis is the identification of the bottlenecks on the Hungarian photovoltaic market. The need for the research is based on the fact that while Europe’s renewable market is developing on a rapid pace, the Hungarian market lags behind. For this reason, this research takes place in order …

The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range …

De auteurs doen in deze bijdrage verslag van de ontwikkeling van een instrument en methode die werkgevers een beter zicht geven op huidige en toekomstige personeelsbehoefte. De eerste ervaringen met instrument en methode onder negen werkgevers in Eemsdelta-regio zijn positief: de informatie over personeel …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …