Many organizations have undergone substantial reorganization in the last decade. They re-engineered their business processes and exchanged proprietary, not integrated applications for more standard solutions. Integration of structured data in relational data bases has improved documentation of business …

The research in this assignment focuses on Baloe Mode, a Groningen based fashion store, and on Plus size women. First, the current corporate identity of Baloe Mode is analysed by looking at their behaviour, symbolism and communication. This reveals the personality of the plus size fashion store and the …

Dit is een bijdrage van Wouter Teeuw, lector Ambient Intelligence bij het Saxion Kenniscentrum Design en Technologie, aan het NIOC Congres 2011. De ambiance in een winkel wordt een steeds belangrijker verkoop aspect. Bedrijven doen er alles aan om de stemming van klanten te beïnvloeden. Zo brengen supermarkten …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

In order to meet the growing demand, care farm Zorgboerderij ‘t Paradijs in Barneveld is currently developing a landschapshuis. This landschapshuis is to be seen as an informative centre which mainly focuses on informing a broad target group on cultural history and nature and landscape of the region …

One of the main challenges facing Kenya today is to ensure food security for its rising population. The Ministry of Agriculture (MoA) and Kenya Agricultural Research Institute (KARI) spend a lot of resources searching for effective and sustainable methods of producing and preserving food. However, most …

Abercrombie & Fitch is part of Abercrombie & Fitch Co., an upscale American fashion retailer that currently operates under four different brands. With over 350 store locations in the USA, the Abercrombie & Fitch brand is close to reaching market saturation in its home country and is therefore looking …

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. …

Dit onderzoek is een local case study over Albert Heijn Doelstraat in Hoogerheide. Het onderzoekt de doelstellingen van het nieuwe concept, hoe dit concept over komt bij de klanten, verbeteringen c.q. verslechteringen ten opzichte van het oude concept en welk concept de voorkeur heeft onder AH-klanten …

This thesis is an overview of the market and management for WEEE (waste of electrical and electronic equipment) in Bulgaria. It was executed to answer certain questions to WEEE Forum, which was my internship provider. Chapter 2 analyzes the WEEE market and business developments in Bulgaria. Chapter 2.1 …