According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

100%FAT is een creatief bureau en producent van maatwerk interactieve installaties waarmee zij hardware, software en content combineren tot een interactieve installatie of complete experience. 100%FAT wil graag duidelijk maken aan klanten wat ze doen en waarvoor ze te benaderen zijn, dit is (vooral op …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Currently, in a fast-growing electronic age, digital presence is becoming a necessity in order to maintain pace with the current technological evolution. In addition, increasing labor costs due to governmental regulations is challenging McDonalds’ scheme of providing low priced meals. Resorting to technology …

#archtivism is a movement that strives for a world where the building industry positively impacts our society, economy and environment. To tackle the main challenges of this globalisation era, homogeneity and the climate crisis in particular, #archtivism introduces the Place Responsive Design Method, …

The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

Dit onderzoek is uitgevoerd in opdracht van New York Media Group. Op de sites van New York Media Group worden alle tips en informatie die je je maar kan bedenken over de stad New York gedeeld. Deze informatie loopt uiteen van het bezoeken van een wedstrijd van de new York Yankees tot de beste bageltent …

Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn ze effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary fase 2B is het inzicht dat inhakers belangrijke dragers van brand content …

Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …