The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

This report offers a comprehensive research rationale for a transition from a manual, Excel-based Quality Management System (QMS) to an automated, web-based one called Bizzmine, at De Ruyter Training & Consultancy. The research aims at key operational inefficiencies, including data integrity problems, …

Encouraging adolescents to participate in physical activity (PA) is crucial for both their immediate and long-term well-being. However, maintaining their engagement remains a challenge. The Health-Promoting School (HPS) model takes a holistic approach by integrating health promotion into education, policies, …

Background: The cause of lipoedema remains unclear, and the condition is currently incurable. Effective self-management is therefore essential for coping with its physical and psychological impacts and the necessary lifestyle adjustments. This study aimed to assess the needs, barriers, and facilitators …

Extended Reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—offer transformative opportunities for education by enabling immersive and interactive learning experiences. In this study, we employed a mixed-methods approach that combined systematic desk …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …