Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

The objective is to describe the German horse feed market and its developments and to investigate what the change in legislation means to production, packaging and marketing processes for feed manufacturers and therefore what manufacturer’s problems with the new legislation are. Furthermore it has to …

De Nieuwe Ronde has been subjected in the last five years to serious aging among its members and together with possible member expansion wants to find out how the profile of potential new consumers looks like. This is essential to improve the relation of demand and supply and with that strengthen the …

Zwolle is a fast growing city, surrounded by the “IJssel” and “Zwarte Water”. Staatsbosbeheer wants to investigate what types of recreation are offered in its areas and what the recreational demand of these visitors is. To analyze an area and what kind of recreation facilities are available, Staatsbosbeheer …

This report contains market research, an internal/external analysis, distribution analysis and a marketing mix for the company Allergan and its product Latisse eyelash enhancer. Allergan is a specialty pharmaceutical company specialized in the development of products with aesthetical and medical solutions. …

This paper tries to contribute to the clarification of the problems concerning professional justifications from an ideal-typical point of view, which inevitably implies that it doesn’t deal with real problems and their solutions. The starting point is Freidsons (2001) idealtypical distinction between …

Different types of strategic renewal by the successor are identified: organizational change, innovation, combined actions and no action. The main assumption is that renewal after succession improves SME post-transfer performance compared to no actions taken. Also successor’s timing of the takeover is …