Samenvatting

This report contains market research, an internal/external analysis, distribution analysis and a marketing mix for the company Allergan and its product Latisse eyelash enhancer. Allergan is a specialty pharmaceutical company specialized in the development of products with aesthetical and medical solutions. Its latest product invention is Latisse which objective is the creation of natural longer, thicker, and more voluminous eyelashes. Latisse is only avaible in the United States. This report contains my investigations regarding Latisse's possibilities for expansion to the Dutch cosmetics market.