The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

This article highlights the psychological dimension of social learning. Insights from psychology address the interrelated role of personal and group dynamics in social learning. This can provide a useful starting point for a rewarding use of social learning as an analytical tool in co-creative planning. …

In leaving the more traditional territories of the concert performance for broader societal contexts, professional musicians increasingly devise music in closer collaboration with their audience rather than present it on a stage. Although the interest for such forms of devising co-creative musicking …

Fans constitute a very special kind of audience. They have been marginalized, ridiculed and stigmatized, yet at the same time they seem to represent the vanguard of new relationships with and within the media. ‘Participatory culture’ has become the new normative standard. Concepts derived from early …

The third industrial revolution, triggered by Internet communication and renewable energies, can be experienced in so-called FabLabs that empower users to ‘make almost anything’. Although this does not change the need for designers to have making and prototyping skills, there is no doubt the revolution …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Future Workshops are a method to develop a vision of the future shared by the participants. These workshops primarily aim to encourage socially or otherwise excluded people to take an interest in their future and to pursue their dreams. The method is fundamentally driven by their creative energy, and …