Deze scriptie beschrijft de HR problematiek van een traditionele levensverzekeraar: De tijd van de oprichting was een tijd waarin de overheid nog weinig regelde. Volgens het ‘samen-staan-we-sterk’ principe werden de krachten gebundeld in een onderlinge rechtsvorm waardoor een levensverzekering tegen …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

- Overall: Politicians need to be educated at least to a basic level in the range of communications options that are available for region branding, to prevent a default position of using for example television simply because that is what politicians are familiar with. - Trade missions: widely used though …

The Russian travel and tourism sector shows a high potential to grow and become a main global player in the field of tourism. The tourism industry contributes about 5.9% to the total GDP of the country. In 2011, the sector’s total contribution was 3.4 million Rubles, or $106 billion dollars. (WTTC, 2012) …

Door middel van een vragenlijst onder een representatieve groep van 500 respondenten is onderzocht in welke mate politieke partijen als onderscheidende merken worden gezien. Het blijkt dat circa de helft van de respondenten geen verschillen ziet en twee derde vindt dat partijen allemaal hetzelfde beloven. …

The last semester of the study program International Communication Management is comprised of a final research project based on the required completion of a placement. This research project will culminate in a final Bachelor thesis and explores a marketing communication problem at Frends Europe. The …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

Deze publicatie bevat de rede die Karel Jan Alsem gehouden heeft bij zijn installatie op 29 november 2013 als Lector Marketing/Marktgericht Ondernemen aan de Hanzehogeschool Groningen. Hij betoogt dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek …

The host organization, Real Life Concepts (RLC), was established in 2006 by Willemijn Jumelet and Jordi de Looff – two Dutch nationals who moved to South Africa, after an overland trip from Amsterdam through the African continent. Their pay-off: Turn ideas into business success. Real Life Concepts is …