As part of the growing interest in cities to address persistent sustainability issues in society, ‘smart cities’ have increasingly become a ubiquitous phenomenon globally. For multinational enterprises (MNEs), this has provided opportunities to develop and market technological innovations to facilitate …

TRS is een snelgroeiende organisatie. Vanwege haar groeipotentie is het onlangs overgenomen door de multinational Carrier Transicold. De overname resulteert in een sterke stijging in verkoopcijfers en daarmee in groeipijn binnen de organisatie. Eén belangrijke bottleneck die de groei van de organisatie …

Over the past few years a growing number of artists have critiqued the ubiquity of identity recognition technologies. Specifically, the use of these technologies by state security programs, tech-giants and multinational corporations has met with opposition and controversy. A popular form of resistance …

This study empirically examines individual and organizational factors that influence expatriates’ cross-cultural adjustment and job performance. The study was a quantitative research from 117 Thai expatriates who work in Thai multinational companies (MNC) located in Indonesia. The results of the study …

AkzoNobel is a multinational sustainable company which makes paints, coatings and special chemicals. Hexahydrophthalic anhydride, phthalic anhydride and trimellitic anhydride are dangerous chemicals, because they can cause irritations and allergic reactions. These chemicals are often used in paint and …

Technische Bedrijfskunde student Noud Pouwels heeft zijn afstudeeronderzoek uitgevoerd bij copier-multinational Xerox uit Venray. Hij heeft zich bezig gehouden met de internationale retourstromen van copiers aan het einde van hun levenscyclus of leasetermijn. Na veel onderzoek heeft hij een beslissingsboom …

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …

Analyse van Chinees IT bedrijf Tencent uit Rien T. Segers (ed.), Multinational Management. A Casebook on Asia’s Global Market Leaders, to be published by Springer International Publishers, Heidelberg 2016.

Panasonic’s nearly one hunderd-year history can be divided into several phases. The constant factor in Panasonic’s history was—and is—change. And this may also contain the simple answer to the question about Panasonic’s secret of success: the ability to transform as required by an ever-changing environment, …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …