Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

On 26 January 1998, during a press conference in the White House, President Bill Clinton famously told the nation, "I did not have sexual relations with that woman, Miss Lewinsky" (Clinton, 1998). Now, 15 years later, almost everyone can still recall those famous words. In this dissertation, the interaction …

The Hague has over the decades evolved into the City of Peace and Justice where multiple nongovernmental organisations (NGOs) working on promoting the RoL have situated themselves. In order to maintain the brand name 'Peace and Justice', adapting to current developments is crucial for the municipality …

The goal of this study was to explain various measurements of atmospheric methane on Mars performed by the PFS instrument on-board the European Mars Express mission and from ground based observations. In order to reach this goal a layer of methane was assumed to exist in porous near surface layers of …

Over the past two decades, leaders in the global economic broadcasting system have encouraged the liberalisation of the free market in hope that channels would spread the content of local shows to the rest of the world (European Commission). In recent years, however, awareness of the detriments of internet …

There are current pressures to seek innovative solutions to problems associated with environmental sustainability, and in this context, it is likely that SMEs will have to collaborate with a wider variety of specialist partners. In 2009 three Dutch Universities joined with an Australian and Swedish University …

Light pollution is one of the fastest growing and most pervasive of environmental pollution (Chepesiuk, 2009). In the last couple of years, a lot of research has been done about the effects of light pollution. The interest in light pollution has been growing in many fields of science, extending from …

PURPOSE: The purpose of this study was to gain insight into how low back pain (LBP) patients conceptualize the construct of expectations regarding treatment. METHODS: This study was nested within a mixed-method randomized clinical trial comparing three primary care interventions for LBP. A total of 77 …

This presentation will discuss the collaboration between teachers and parents especially in areas where social, economical, cultural differences between the parties are likely to influence the communication and the moral judgement. How do schools create inclusive environments with room for differences? …