This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

With information technologies becoming available on a growing scale, capturing large amounts of building information is becoming cheaper and economically viable. This is creating new challenges for real estate management organisations. Producing digital assets is one thing, managing them and knowing …

Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …

Stakeholders and in particular customers are an important source for business model innovation. Especially for sustainable business models, stakeholder integration may radically change the business logic and help to revise the business model. In this process cognition plays a central role, challenging …

Over the last decade, the concept of a circular economy, an industrial economy that is restorative or regenerative by intention and design, has gained increased attention of policy makers, industry and academics. Recently the number of innovation projects, set up by local governments, communities, non-governmental …

Urban green and shading are adaptation measures that reduce urban heat. This is evident from meteorological measurements and investigations with surveys and has been described in many papers (e.g. Klemm et al., 2015). The cooling effect of these adaptation measures is reflected by lower air temperatures …

A large share of urban freight in cities is related to construction works. Construction is required to create attractive, sustainable and economically viable cities. When activities at and around construction sites are not managed effectively, they can have a negative impact on the cities liveability. …

Agent-based modeling is used for simulating the actions and interactions of autonomous entities aiming to assessing their effects on the system as a whole. At an abstract level, an agent-based model (ABM) is a representation of the many simple agents and interactions among them. The decision making of …

This report provides an analysis and evaluation of a survey into how stakeholders (employees and customers) of Exact can be activated to become ambassadors on social media. Exact wants to obtain insight in how internal and external stakeholders can have more engagement on how Exact presents itself to …

Efficiency of city logistics activities suffers due to conflicting personal preferences and distributed decision making by multiple city logistics stakeholders. This is exacerbated by interdependency of city logistics activities, decision making with limited information and stakeholders’ preference for …