The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

There is a global demand for talented managers and leaders. To meet this demand, higher education institutions are developing talent programs. However, international perception of talent is diffuse. In this study, our profile of highly talented international business professionals was internationally …

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity …

La Place, is a unique food service chain company that started in the Netherlanders and currently operates on a global level. Research is carried out at La Place in order to find and create implementations, which would minimize the gap between operational services and the manager operations. The gap …

Poster presentation at Hanze Research Day 26 January 2016.

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This paper analyses how managed coworking spaces affect the innovation process of their members. Managed coworking spaces are working environments for independent professionals, with an active role of the manager of the space to foster collaboration and interaction. These locations emerged in the late …

Professionals uit de praktijk over de excellente professional: input voor honoursonderwijs. Dit college informeert over een manier om op basis van visies op excelleren uit het werkveld een profiel voor de excellente professional te ontwikkelen en te implementeren in het onderwijs. In dit hoorcollege …

Intercultural competence development. IBT Workshop (1).

Intercultural competence development. IBT Workshop (2).