Doing business with France and in France is a term that is very familiar in the Netherlands. The French Chamber of Commerce (CFCI) in Amsterdam was therefore founded in 1979 by initiators like Freddy Heineken. The CFCI gained a lot of success till now, as it has network of more than 200 members and 1600 …

This graduation research reflects the findings about the glamping trend and the possibilities in the expansion and design of new glamping accommodations and site layout at Zonneweelde based on the wishes of the current target group. As the glamping trend is relatively new and little research has been …

Industrial Design Engineering [Open] Innovation (IDE) is a 3-year, English taught, VWO entry-level, undergraduate programme at The Hague University of Applied Sciences (THUAS). The IDE curriculum focuses on the fuzzy front end of (open) innovation, sustainable development, and impact in the implementation …

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

There is a global demand for talented managers and leaders. To meet this demand, higher education institutions are developing talent programs. However, international perception of talent is diffuse. In this study, our profile of highly talented international business professionals was internationally …

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity …

La Place, is a unique food service chain company that started in the Netherlanders and currently operates on a global level. Research is carried out at La Place in order to find and create implementations, which would minimize the gap between operational services and the manager operations. The gap …

Poster presentation at Hanze Research Day 26 January 2016.

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This paper analyses how managed coworking spaces affect the innovation process of their members. Managed coworking spaces are working environments for independent professionals, with an active role of the manager of the space to foster collaboration and interaction. These locations emerged in the late …