Deze afstudeerscriptie omvat een onderzoek naar de inrichting van het cateringbeleid van de provincie Zuid-Holland, waarbij de thema’s en tevens randvoorwaarden duurzaamheid, lokale producten en grondstoffen en samenwerking met het MKB centraal staan. Tevens is het geadviseerde beleid uitgewerkt in een …

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

The cost price of premium beers for organizers of Dutch dance festivals is increasing every year. The people at Anyday Events / RAAK! Events actually think that visitors are not interested in the brand of beer due to the fact that they are at a dance festival. This led to the believe that, with the introduction …

Philips strives to make the world healthier and more sustainable through innovation, in both advanced and emerging markets. There are major differences between these worlds, also in healthcare. This is mainly the result of the limited resources in the emerging countries and the lack of availability of …

This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urban environment. The study involved a large temporary interactive public display on a central city square showing a selection of custom-made …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

Dit afstudeerverslag beschrijft het project Klantenservice 2.0 (KS 2.0) dat voor de unit Relatiebeheer de pakketselectie van een aan te schaffen Customer Relationship Management applicatie (CRM) heeft verzorgt. Met deze applicatie moet PH&C in staat worden gesteld om haar klanten tijdig, betrouwbare …

The airline industry is a subject that is often reported in the media these days. Especially in the last years, a lot of mergers and accessions to alliance have taken place. What is more, a strong competition of low-cost carriers is going on in which cheaper fares are offered with less service on board. …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Corporate Social Responsibility (CSR) is a term that is used frequently. Many organizations try to be social responsible and do business in such a manner. It is an organization's own duty to act upon CSR. This paper is about Boenk, a catering and event organization that is situated in the city centre …