This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

Deze twee ontwikkelingen hebben tot gevolg dat Vitalis wil weten of zij bekend is onder haar doelgroep. Met andere woorden: weet de doelgroep Vitalis te vinden?

It is well-established that, as a consumer decision aid, electronic word of mouth (eWOM) provides opportunities to both consumers and companies. By relying on eWOM, consumers believe that they are better able to make informed purchase decisions. By incorporating eWOM in their business strategies, companies …

Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Hoe kunnen merken positieve word of mouth via internet stimuleren met behulp van online paid en owned media?

Met de komst van social media kunnen consumenten moeiteloos hun ongenoegen over producten en diensten met een groot aantal andere consumenten delen. Online klagen is daarmee verworden tot een sociaal fenomeen met negatieve gevolgen voor de manier waarop (potentiële) consumenten bedrijven en merken beoordelen. …

Een van de doelstellingen van Brabant Water in de komende planperiode (2012-2016) is om de klantwaardering te verhogen van 7,8 naar 8. De centrale vraagstelling van dit onderzoek is daarom: 'In hoeverre kunnen sociale media een bijdrage leveren aan de doelstelling van een hogere klantgerichtheid van …

Take Note! Student Advertising is a start-up company operating under the trading name Urban Tribe. It is a student discount, providing students with both national and local deals in different cities around the UK. They are currently located in eleven cities around England and looking to expand to the …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …