Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

‘Wat betekent het om spiritueel te leven in een tijd waarin mensen niet meer naar de kerk gaan, geen lid meer zijn van een gemeenschap, en zich overweldigd voelen door alomtegen-woordige oppervlakkige media?’ Jos van Remundt verkent deze vraag aan de hand van vele religieuze, spirituele en culturele …

Biomethane is emerging as a key renewable gas in both mature and developing energy systems worldwide. Driven by climate-neutrality objectives, energy-security concerns, and rising waste-to-energy ambitions, global biomethane production is expected to expand rapidly in the coming decade. In Europe, this …

Purpose: Emotional exhaustion is a core component of burnout and impacts return-to-work trajectories following sick leave due to burnout or stress. Previous research identified links between emotional exhaustion and sleep, physical activity, mobility, and smartphone usage, yet little is known about how …

Traditional scientific research has produced valuable knowledge, yet its linear, top-down logic often fails to address the complexity of local communities. This results in a gap between knowledge and action, where interventions lack legitimacy and impact. Participatory Action Research (PAR) has emerged …

Lignocellulose represents an abundant repository of renewable carbon. Derived from various plant sources, it holds tremendous potential as a renewable and sustainable feedstock for the production of valuable chemicals and fuels. However, its solid fermentable compounds, cellulose and hemicellulose, are …

Futsal has become a prominent research focus, both as an individual sport and due to its unique potential for coaches enhancing football Talent Development (TD). This paper explores connections between game formats and the potential benefits of futsal to football through semi-structured interviews with …

Wat is de invloed van de woonomgeving op het gedrag en de kwaliteit van leven van mensen met dementie? Onderzoekers van het UMCG en de Hanze analyseerden 250 wetenschappelijke onderzoeken over dit onderwerp. De uitkomsten hiervan kunnen helpen om woonomgevingen beter te laten aansluiten bij wat mensen …