Purpose Honours programs prepare talented students to become future excellent professionals . However, competences defining an excellent professional have not been elucidated yet. We investigated how professionals characterize an excellent communication professional, aiming to develop a competence profile …

The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …

Background and objective Public involvement in palliative care is challenging and difficult, because people in need of palliative care are often not capable of speaking up for themselves. Patient representatives advocate for their common interests. The aim of our study was to examine in depth the current …

The communicative competent professional from a managerial perspective. A qualitative exploration is input for curriculum development. Research indicates that the communicative performance of starting professionals does not always match managers' expectations, although managers rate communication as …

For this exploratory study we aim to provide knowledge and insights concerning the processes of setting up, implementing and managing online communities as a part of the product/services offer of media companies. The goal is to increase their reach amongst target groups, to strengthen involvement with …

This marketing communication plan has been developed for Enforex, Spanish in the Spanish World with the aim of strengthening its competitive position on the Spanish market and building reliable customer relationships through usage of effective communication tools and techniques. The report presents the …

For already many years the Israeli-Palestinian crisis is a complicated situation. Despite all the efforts to come to a peace agreement, a solution has not been found yet. The land that is now called ‘Israel’ is and has been very important for different reasons; economical, strategic and religious. Many …

Silvio Berlusconi was Italy's longest serving Prime Minister since the Second World War. As Prime Minister, he exercised control over the three public television channels in Italy. The combination of a strong political figure that controls large parts of public media and has considerable business interests …

Rocket Software is an international software organization, divided into various divisions. One of these divisions is known as LegaSuite, which is the division central to this market research. LegaSuite seeks to increase its market share on the German market and the problem statement central to this strategic …

Half of the geographical areas in Mainland China are currently facing problems of water shortage and water pollution. Both the Chinese government and its private sectors are striving to find viable solutions for this very issue. However, with the enormous population base in China and its fast-growing …