Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution …

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …

3form Europe (part of the Hunter Douglas Group) is an independent establishment of 3form located in Schiedam, The Netherlands. This location, office and factory, provides all sales-support and production for Europe and Africa. 3form Europe has 55 employees. The employees of 3form are divided into seven …

The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

In the past ten years, music consumption has witnessed a dramatic shift from the predominant consumption of music via physical music carriers, toward a consumption pattern that excludes the employment of a music carrier. This form of consumption has been called Download to Own (DtO). In recent years, …

The purpose of this final paper was to create a communication strategy for the target group of biologists and toxicologists for a crowd source project of Enviu. Enviu is an organization that launches sustainable businesses in order to tackle a social or economic issue that exists in the Netherlands or …

This thesis is written on behalf of Tick Yes, an online marketing agency based in Sydney, Australia. Tick Yes is an agency that wants to build up strong relationships between their clients, the brands, and the (potential) consumers of these brands. During the internship became clear that there are three …

It is a well-known fact that a good preparation in the pre-departure stage can maximize the chances of a succesful foreign experience. But what is meant by a good preparation? And what are the expected results of such a preparation? This course focuses in internship and study abroad (pre-departure) preparation. …

There are many Cameroonian graduates in the Netherlands who have acquired great competencies in different professional fields but have decided to stay and work abroad. Some that were interviewed during field work said there are no jobs in Cameroon, so they prefer to live abroad where graduates have more …

Corporate identity represents the sum of immaterial values in an organisation, as well as the degree to which employees identify with their employer. For this reason, the purpose of this paper will be to first assess whether the FCJ has a distinct and personal identity, and what the consequences are …