Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

Introduction: Previous longitudinal studies indicate that physical activity (PA) significantly declines from primary-to secondary school, and report both changes in individual and environmental determinants of PA. In order to understand this transition and to prevent this negative trend, it is important …

Efforts to involve consumers in the transition towards sustainable diets often presume a degree of reflexivity on the concepts of health and sustainability in the minds of consumers ‘doing healthy and sustainable food’. Departing from the hypothesis that people with type 2 diabetes have been confronted …

Equitable access to healthy food is a critical challenge in urban Asia. Food safety governance promotes modern supermarkets over more traditional markets, but supermarkets are associated with unequal access to food. This study investigates how retail policies driven by food safety impact the diets of …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Contents: Introduction by the supervisors | Analysing the Military Supply Chain using Big Data Analytics by Addy Negulescu and Niels C. Nanning | Big Data and Supply Chain Management by Martin Novak and Youri Verduijn | The impact of Cross Chain Control Centre on supply chains by Sebastiaan van Dijk …

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

What kinds of live music are available to the citizens of the cities of Groningen and Utrecht? That is the main question in two research projects, of which the databases have been made accessible in the Dataverse City Musicscapes (Lelieveldt & Bisschop Boele, 2018). At first sight databases of statistical …

According to myth, Rome was created more than 2,500 years ago on two hills. Romulus climbed the Palantine Hill and Remus took up position on a nearby hill, the Aventine Hill. From here, the city grew over seven hills into an unprecedented metropolis. Two millennia later, its inhabitants have barely …