Web 2.0 has empowered consumers to voice complaints with reduced costs (physical and psychological), and to share these with a multitude of other consumers on the Internet. As a public phenomenon, online complaints have a negative impact on consumers' evaluations of brands that are under attack in online …

News media in The Netherlands show great variety in the extent and ways, in which they realize media accountability online in terms of actor transparency, product transparency and feedback opportunities online. It is suggested that even those news rooms that seem to adhere to transparency and public …

In dit stuk vindt u een korte samenvatting van dit rapport. Aanleiding De aanleiding voor het opstellen van dit rapport is het project Toekomst binnen de minor Digital World. Het project is opgesteld om bedrijven en studenten met elkaar samen te laten werken. De bedrijven hebben internetvraagstukken …

What is the impact of blogging, either by journalists or readers, on journalism? Do entries on readers' blogs lead to stories for professional journalists and how is the work of a blogging journalist influenced by the fact that he or she nowadays has a second publication platform and is more in contact …

In dit Strategisch Marketingplan is beschreven hoe sportbond de Nederlandse Toer Fiets Unie het medium internet beter kan inzetten. Doelstelling van de organisatie is om met haar online activiteiten haar doelgroepen beter te bereiken en bedienen. Daarvoor is onderzocht welke invulling van haar websites …

This report was designed to investigate which social media tools are appropriate for Enviu to use to increase its online presence and membership population. Topics that are discussed are: social media i.e. blogs, online social communities, micro blogging, video casting (v-logs) and more. These tools …