This paper aims to address higher education students’ learning space preferences. The study is based on a survey that involved 697 business management students of a Dutch University of Applied Sciences. The research focuses on preferred learning spaces for individual study activities, which require concentration, …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

Taste is a main driver in preferences and food choices. Humans are predispositioned to prefer sweet and salty tastes and reject bitter and sour tastes, therefore bitter taste is often thought to cause the rejection of vegetables by children. In our study we investigated the taste and fattiness intensity …

The cost price of premium beers for organizers of Dutch dance festivals is increasing every year. The people at Anyday Events / RAAK! Events actually think that visitors are not interested in the brand of beer due to the fact that they are at a dance festival. This led to the believe that, with the introduction …

This report is written as an import policy plan. First the Croatian wine sector is investigated. Croatia is a country with a booming tourism industry and especially the last years Croatia has become more popular amongst Dutch people. Croatia is also a country with a long history in producing wine. The …

Background: The population ageing in most Western countries leads to a larger number of frail older people. These frail people are at an increased risk of negative health outcomes, such as functional decline, falls, institutionalisation and mortality. Many approaches are available for identifying frailty …

Combining electric cars with utility services seems to be a natural fit and holds the promise to tackle various mobility as well as electricity challenges at the same time. So far no viable business model for vehicle-to-grid technology has emerged, raising the question which characteristics a vehicle-to-grid …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The NEVAT is a Dutch branch organisation for industrial suppliers. They provide, on a non-profit base, services for their members such as coaching, lobbying and organising meetings to get the members in contact with other players in the industry. From previous research and experience, the NEVAT found …

This paper analyses the regional integration possibilities for MERCOSUR, which is a regional integration scheme in South America. The initial goal of MERCOSUR was the creation of a common market. However, MERCOSUR was not able to reach this goal and it created a customs union instead. This paper analyses …