Enterprise Architecture has been developed in order to optimize the alignment between business needs and the (rapidly changing) possibilities of information technology. But do organizations indeed benefit from the application of Enterprise Architecture according to those who are in any way involved in architecture? To …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

Visualizing news is increasingly considered an apt way for dealing with two challenges of modern journalism: disclosing big data and presenting complex information in a way that is easy to comprehend. Newsrooms are trying their hand at it, and finding ways to organize the production of information visualizations …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

Rocket Software is an international software organization, divided into various divisions. One of these divisions is known as LegaSuite, which is the division central to this market research. LegaSuite seeks to increase its market share on the German market and the problem statement central to this strategic …

Until recently, we separated farmers and urban communities. Each had their own ministries, policy plans, cultures, knowledge and education institutes and even political parties. Now we accept that this division is gone in the Netherlands. Rural areas ceased to exist, and urbanity was found everywhere. …

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …

In this paper we discuss our experiences with the 1:10:100 approach for organizing requirements elicitation in open innovation projects. 1:10:100 was originally developed to tackle the complexity of ‘wicked’ design problems, but also turns out to be a helpful means to organize requirements oriented pro …

Depicting news graphically is considered an apt way to deal with two challenges of modern journalism: to disclose big data, and present the news attractively, visually, and fast to grasp. Newsrooms try their hand at it and are figuring out how to organize production of information visualizations effectively. …