The use of product placement has been around for a long period of time. Nevertheless, it has only been for the last twenty years that the use of placing products into movies, television shows and radio has picked up. But what exactly is it? How can it be measured and what are the effects. The main question …

Hipages.com.au is an online service that connects people in Australia with local home improvement businesses; their aim is to make it easier for people get stuff done. The problem that hipages.com.au is currently facing is the fact that some of their social media platforms need more life added to it. …

Public lighting’s primary purpose is nighttime visibility for security and safety. How to meet so many requirements of so many stakeholders? The key to developing a good plan is to relate lighting to functions of public spaces, because street lighting is more than a technical requirement, a security …

This study investigates whether creative, expressive, and reflective writing contributes to the formation of a narrative career identity that offers students in higher education a sense of meaning and direction. The contents of writing done by students who participated in 2 two-day writing courses before …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Thirty to sixty per cent of older patients experience functional decline after hospitalisation, associated with an increase in dependence, readmission, nursing home placement and mortality. First step in prevention is the identification of patients at risk. The objective of this study is to develop and …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

Nowadays, a lot of precision components are manufactured and have to be measured to check dimensions and geometry. Xpress PE started to develop a coordinate measuring machine with a sub-micron measuring uncertainty called TriNano. The difference between the TriNano and other machines is that the TriNano …

Hospital staff frequently has to cope with complex information, unpredictable circumstances, and prompt decision making. In such an environment, even the “Gods in white” are susceptible to fatigue and error. Noncompliance with hand hygiene guidelines in hospitals is one of these errors and enhances the …