Sensata is major manufacture of sensors and controls, operates worldwide and has its production facilities in low cost areas such as China and Korea. The total revenue is 1.5 billion USD, with the major contribution of America's market. The EMEA business unit is located in the Netherlands and employs …

The book aspires to fill a gap in the existing innovation and strategic marketing literature by providing new insights, practical frameworks, diagnostics, strategies and tactics helpful for entrepreneurs managers, investors, students, the venture community and policy makers.

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

The purpose of this research was to analyse the Brazilian tourist and determine how the Rijksmuseum could adequately reach the Brazilian tourist with their current communication strategy.

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

This report is written for the plywood manufacturer Allin SAS in Le Vanneau, France, as a final thesis. The thesis is a part of the bachelor “International Timber Trade” at Hogeschool van Hall Larenstein. The goal of the research is to create a clearer view of the market for Bruynzeel Hechthout in the …

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

Rational exportations warrant a multitude of sophisticated homework done in advance in an enterprise's homeland as prerequisite before the conscientious companies could embark on their discrepant exportation efforts. This report expounded hereinafter aims to furnish the author's internship assignment …

In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …