This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

In this manuscript we present the results of a four-year monitor among a representative panel of Dutch citizens on the knowledge, awareness and opinions regarding hydrogen. Hydrogen has the potential to play an important role in the energy transition and therefore receives a growing attention. At the …

This study examines to understand community perceptions towards FGM in Garowe District, Somalia. FGM is deeply rooted in Somali culture, and it is viewed as a necessary rite of passage to maintain girls' purity, modesty, and marriageability. Despite increasing awareness of the serious health risks, such …

Brands are increasingly incorporating social causes into their campaigns to address significant matters. In this context, social media is seen as a pivotal platform, as it has been a driving force behind public engagement and action, and hence the broader recognition of societal issues. For brands that …

Food insecurity, highlighted by the COVID-19 pandemic, demands robust solutions, including digital technologies. In St. Lucia, producers show willingness to adopt basic tools like WhatsApp but face barriers such as insufficient knowledge, lack of support, financial constraints, and limited availability. …

The report explores Dutch consumers' perceptions of the Nutri-Score system, focusing on awareness, behavioral changes, and understanding of nutritional quality. While 92% are aware of Nutri-Score, usage during purchases remains low, with only 9.6% citing it as a main factor. Demographic factors, such …

Cybercrime as a service is lowering the barrier to entry for crime. Aspiring criminals can access cybercrime services through the clear web using search engines. One such cybercrime service is booters, web platforms that offer affordable distributed denial of service attacks for hire. Law enforcement …