Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Good Habits is dedicated to providing a serene, personalized fitness experience, distinct from conventional gyms. Each member receives personal attention and a customized fitness plan, facilitated by technology that tracks their health data. This proposal aims to identify a new location for expansion …

Part 2 of 4 columns on Dynamic Systems Theory. Like biological systems, psychological systems also arise from the coupling of many cyclic (oscillating) processes. For instance, over our lifespan, our bodies change and go through several attractor states. Healthy lifestyle is important, but should not …

Counting the costs of a certain condition such as Spina Bifida in an economic breeding farm is absurd. We are all consumers that keep the economic engines running, no matter if we are obese, or anorectics, if we do sport or if we don 't, or if we have SB as a condition, or not. Of course, there are …

Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …