Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

Food loss and waste (FLW) remains a critical global challenge, particularly in the food and beverage (F&B) sector, where small and medium-sized enterprises (SMEs) operate under tight margins and fragmented supply chains. This study investigates how F&B SMEs in the Netherlands address sustainability (including …

Student goals play a crucial role in both practice and theory in higher education, particularly for understanding and enhancing student motivation. However, on a conceptual level, goals are studied through separate and isolated frameworks, which complicates the ability of practitioners and researchers …

Introduction Supporting patients to achieve healthy physical activity (PA) levels can enhance meaningful participation. However, interventions rarely result in sustained PA. There is a need for person-centred approaches that integrate patients' unique contexts and link them with principles of behavioural …

This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

This dissertation focuses on the question how money mules are recruited and which mechanisms play a role. Money mules are people who receive money from victims of online fraud. They are an indispensable link in the commission of financial-economic cybercrimes, such as phishing and bank helpdesk fraud, …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

The crowdlending market has emerged as a significant alternative financing mechanism for small and medium enterprises (SMEs). The European Union works towards the unification of crowdfunding markets. This paper aims to review future research directions to support crowdlending as a financial alternative …

Purpose The paradigm “think entrepreneur–think male” continues to prevail in entrepreneurship education (EE). Aiming to explore how EE educators and EE students engage with this paradigm, this paper examines how students’ beliefs about entrepreneurship are shaped within the classroom. Design/methodology/approach …