This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Copenhagen-based menswear brand Isnurh decided to collaborate with mental health awareness platform Community of Real People (further called CORP) to produce a non-profit collection, from which two styles should be released during mental health awareness month in May 2023 and sold to raise donations …

Goal:Create an e-learning or gamified prototype to increase the awareness of Dutch teenagers.Relevance:Today’s environment is devastated by the impact of fast fashion. People and planet suffer from the consequences of pollution and bad working environments. This project is created to increase the awareness …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

This paper presents the results of the research project ‘Going Eco, Going Dutch’ (2015- 2017), which investigated the production, design and branding of fashion textiles made from locally produced hemp fibers in the Netherlands. For fashion labels and designers it is often difficult to scrutinize the …

This book is the account of teaching practice linked to research projects, a practice that is able to create new, unexpected values in the complex patchwork of the city through experimental and strategic interventions with greenery. That the interventions involve greenery is obviously linked to the fact …