Underground culture and non-institutional arts of Eastern Europe, North America and Western Europe of the 1970s/1980s often included experimentation with the dispensation of individual signatures and identities, in favor of pseudonyms and collective-anonymous identities. This included dispensation of …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

Objective: Product Information Leaflets (PILs) are an important source of information for patients on their medication, but may cause confusion and questions. Patients then may seek clarification, for instance from pharmacy technicians. The aim of this study was to explore which questions pharmacy technicians …

Het doel van de afstudeeropdracht is om binnen een periode van 70 werkdagen De Persgroep Nederland inzicht te bieden in hoe interactieve branded content geïmplementeerd kan worden in de mobiele applicaties van het Algemeen Dagblad (AD mobile), Het Parool (Parool mobile), Trouw (Trouw mobile) en de Volkskrant …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

As social media become more and more relevant for brands, it is important to find ways of increasing valuable exposure for brands on social media. Valuable exposure is generated when brands create social capital for individuals. Social capital can be defined as the resources available for individuals …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

Dit communicatieadviesrapport is ontstaan uit de vraag van de Albin Groep naar de manier waarop haar kenniscentrum het beste kan worden vormgegeven. De Albin Groep bestaat uit een holding (de Albin Groep) en vijf werkmaatschappijen die zich richten op het (re)integreren van jongeren en (jong)volwassenen …

The advent of the internet as a publicly available service in the 1990s set new standards for communication. With e-mailing and chatting in the picture, the way people talk to each other was revolutionized; within years, it became normal to have a least one personal computer per household in the westernized …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …