The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

To arrive at viable eHealth applications, it is important that future users are involved in research projects. In practice, however, it is difficult to involve potential users and keep them involved. In a multiple-case study, we investigate ten eHealth projects in which design researchers and healthcare …

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

Between 1 March 2021 and 30 April 2023, a consortium (consisting of in the Netherlands: the National Library of the Netherlands (Koninklijke Bibliotheek -KB), The Hague University of Applied Sciences, the Netherlands Institute for Sound and Vision in Hilversum; in Belgium: Media & Learning Association …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …