De 9e editie van het standaardwerk van Alsem. Met als belangrijkste vernieuwing de aandacht voor duurzaamheid, vervlochten in het gehele marketingplanningsproces. Ook diverse andere onderwerpen toegevoegd. Online was al helemaal geintegreerd.

Social media have become a vital part of everyday life for people throughout the world, with millions of individuals utilising various social media platforms to engage with others and to express themselves. While social media might offer several avenues for self-expression and identity construction, …

This open access book is a valuable resource for students in health and other professions and practicing professionals interested in supporting effective change in self-management behaviors in chronic disease, such as medication taking, physical activity and healthy eating. Developed under the auspices …

We hebben hoge verwachtingen van leraren als het gaat om de kwaliteit van hun lessen, maar er is nauwelijks tijd om goede lessen voor te bereiden. Kernvraag van de podcastreeks is of het verlagen van het aantal lesuren van leraren ten gunste van (gezamenlijke) ontwikkeltijd kan bijdrage aan betere lessen. …

Cancer and its treatments cause significant changes in sexuality that affect the quality of life of both patients and their partners. As these issues are not always discussed with healthcare professionals, cancer patients turn to online health communities to find answers to questions or for emotional …

De online- en offlinewereld zijn, ook op seksueel gebied, niet langer gescheiden, maar onlosmakelijk met elkaar verbonden. Het feit dat sexting (in toenemende mate) hoort bij onze beleving van seksualiteit is de afgelopen jaren steeds meer geaccepteerd. Sexting blijkt alleen lang niet altijd even onschuldig, …

The ‘dirt diary’ is a do-book that was used to interact with residents to gain a clear view on the true waste journey in households. The do-book is contains several assignments for residents around different types of waste, for example plastics, organic waste, paper and textile. Assignments include drawing …

High consumption of animal-source foods, specifically meat, adversely affects human health and the environment. Dietary habits are shaped at younger ages and a reduction in meat consumption may be facilitated by the life course transitions in early adulthood, but studies are limited. This study among …

The COVID-19 lockdowns showed that working from home and conducting meetings online can change mobility patterns and needs substantially. This global pandemic may have also substantially changed mobility patterns on the long-term and therefore, also the need of electric vehicle charging infrastructure. …

Two carbon-neutral communities are looking at smart technical solutions to guarantee agreen energy transition with increasing proportions of local renewable energy. More efficientintegrated energy solutions for electricity, heat, water, waste, and transportationinfrastructure must be created to achieve …