This paper is the documentation of a graduation internship at Digital Society School (DSS). DSS is a studio within Amsterdam University of Applied Sciences (HvA) which focuses to research the impact of technology on society. In this project, DSS teamed up with Ajax Fancare to solve their logistical problem …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Different unexpected combinations between industry, local government, private participants, educational institutes and artists resulted past year in challenging opportunities for transitions in urban and rural areas. The power of art with the perspective of the artist approaching challenges evokes a …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

About this publication: What is the correlation among the creative industries, creative industry policies, new media paradigms and capitalism as colonial relations of dominance? What is the role of these industries in the prioritization of the interests of capital at the expense of those of society and …

Rise of creative industries. Recognition of the importance of the creative industries is one of the notable developments of the fi rst 14 years of the twenty-fi rst century. The realisation has struck that, as the industrial share of the world economy dwindles, other forms of business are gaining in …

This research answers the question for which organization in the Netherlands and in what manner, a ‘joint cooperation’ with the Cimahi Creative Association (CCA), or a CCA related party in Indonesia can be viable and advantageous, while at the same time contributing to the development of the creative industrial …

Designing a country. Creative Industries in the Netherlands